Who would've thought photographing a bloke in a daggy robe holding a toasted sandwich would be a career-defining moment? On paper it sounds absurd, but it was during the shooting of this campaign that a lightbulb went off for me and the niche I had been searching for was now clear; comedy ads. This was also my first SportsBet job, first time capturing Nick Capper and first time collaborating with Retoucher Jason Riddell. All relationships which have lasted over five years and hopefully continue on as long as we get to make ads. I mean, what's better than that?