The lure of a bargain is great, until it ends up costing you more in the long run. Building on 2022's Bargain Regret campaign, AAMI Insurance wanted 2023's campaign to showcase insurable moments where customers have that all-too familiar feeling of regretting choosing the low-cost road. Featuring an aged-up Patrick Dangerfield, a team of AAMIs for the modern era and the face of a cheap insurer at the moment they try and weasel out of covering a claim.