Commercial Photography for Maxibon Australia to promote the campaign Go Full Cookie. Featuring a man in full cookie prosthetics in various comical poses. Shot by Chillary.
Maxibon | Go Full Cookie
The who, what, when, where, why strategy can be a powerful marketing tool if implemented correctly. And in the case of Maxibon's latest campaign, I think we’ve spawned a scientifically perfect 5W atrocity.
People will see the Go Full Cookie campaign and be left asking:
Who is responsible for this confusingly delicious and maybe a little sexy abomination?
What am I looking at? Like seriously, what is it? A cookie man? A man cookie? A delicious man cookie?
When am I going to stop seeing delicious man cookie every time I close my eyes?
Where can I buy a Maxibon Choc Chip Cookie? And if I buy one will this stop haunting me?
Why? Just… why? Why this? Why did you do this to my eyeballs? Why me? Why is anything?
Credits
Photography:
Stills Assist:
Retouching:
Agency:
CDs:
Art Director:
Copywriter:
Producer:
Prosthetics:
