Digital lender and big bank-challenger MoneyMe were shooting their first TVC and decided they should probably nab some stills while they were at it. A tale as old as time. 

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The motion script depicted a caricature of a greedy banker, being all kinds of gross and banky. However I don't believe showing the negative makes for a compelling OOH story, so I pitched to the client that we use the extra talent available and capture them with the positive emotion - that MoneyMe is the solution. 

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I also pitched to shoot these with a wide-angle lens for a more contemporary, fashion-like look. Shooting Stills off the back of Motion doesn't always mean you have to capture exactly the same story for the different mediums. If you need someone resourceful to tell the right story for your OOH, get in touch today.